My new book, Mastering Story, Community & Influence: How To Use Social Media to Become a Socialeader is now available for purchase from Amazon.co.uk. I owe a debt of gratitude to my community of amazing people whom I’ve met online, and through social media related offline events, who’ve helped me gain so much more understanding about this subject than I ever could have on my own. A big thanks to all those who’ve helped me shape my story through the…
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To stand any chance at making a name for ourselves in the Social Age, our story must be something so valued that others will be willing to seek it out. We can’t just slap together the same old marketing drivel and expect to make an impact. Famed music critic Bob Lefsetz recently discussed this in one of his weekly newsletters (which I highly recommend subscribing to). He said: We live in a sell nation. Everybody’s become a brand and…
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It’s hard not to get a bit excited about accolades. I’ve been on lists before. It’s always an honor to be curated amongst others whom you respect deeply. But being ranked #22 on The Forbes Top 50 Social Media Power Influencers list definitely made me say, “Wow!” But it’s important to put into context what is really happening here. Forbes contributer Haydn Shaughnessy curated a list of “social media power influencers” using some interesting new tools as part of a study…
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A fantastic post from Geoff Livingston taking us on a tour of all the influence theories that have been floating around since Gladwell’s Tipping Point came out back in 2000. A decade in, and the debate still rages as to what influence is and how it works online (click the image to see full size). But Geoff has dug up one of my favorite media expressions “The Fifth Estate” to try to bring order to the influence chaos: “Leaderboard systems such as Klout…
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Loyalty programs are going to evolve rapidly to take advantage of new customer data, in particular you influence score. With airlines, those with Klout may find themselves moving to the front of the plane. While upgrades are the goal, for now it won’t hurt to be “friends” with your favorite airline and interact with them more. Click here to see the full infographic.
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Jay Oatway is a former tech-journalist who has become a regional leader in social media reach and influence. He is the author of the forthcoming book, Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader. And with more than 100,000 followers worldwide, along with close ties to social media’s most influential thought-leaders, Jay has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine and ranked #22 on the Forbes Top 50 Social Media Power Influencers.
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