What Is Influence
It’s hard not to get a bit excited about accolades. I’ve been on lists before. It’s always an honor to be curated amongst others whom you respect deeply. But being ranked #22 on The Forbes Top 50 Social Media Power Influencers list definitely made me say, “Wow!” But it’s important to put into context what is really happening here. Forbes contributer Haydn Shaughnessy curated a list of “social media power influencers” using some interesting new tools as part of a study…
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Influence
A fantastic post from Geoff Livingston taking us on a tour of all the influence theories that have been floating around since Gladwell’s Tipping Point came out back in 2000. A decade in, and the debate still rages as to what influence is and how it works online (click the image to see full size). But Geoff has dug up one of my favorite media expressions “The Fifth Estate” to try to bring order to the influence chaos: “Leaderboard systems such as Klout…
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Influence
Loyalty programs are going to evolve rapidly to take advantage of new customer data, in particular you influence score. With airlines, those with Klout may find themselves moving to the front of the plane. While upgrades are the goal, for now it won’t hurt to be “friends” with your favorite airline and interact with them more. Click here to see the full infographic.
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Story
The concept of humanizing business is something I’m a big believer in. It might be better thought of as re-humanizing business though. Social media is taking us back to the Mom & Pop era, where you had to care about your community if you wanted to have a healthy business. The shift now is away from mass media, mass marketing and mass production, towards something, as Maddie Grant who just finished writing Humanize with Jamie Notter describe as more human: Social media succeeded…
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Influence
INFLUENCERS FULL VERSION from R+I creative on Vimeo. INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach. Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and…
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Jay Oatway is a regional leader in social media reach and influence. With more than 100,000 followers worldwide and a online influence score in the top percentile, Jay has been dubbed “Hong Kong’s answer to Twitter royalty” by 
