The Humanization of Business: Currency of Caring
The concept of humanizing business is something I’m a big believer in. It might be better thought of as re-humanizing business though. Social media is taking us back to the Mom & Pop era, where you had to care about your community if you wanted to have a healthy business. The shift now is away from mass media, mass marketing and mass production, towards something, as Maddie Grant who just finished writing Humanize with Jamie Notter describe as more human: Social media succeeded…
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Jay Oatway is a former tech-journalist who has become a regional leader in social media reach and influence. He is the author of the forthcoming book, Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader. And with more than 
