Your Story Will Make You Indispensable

To stand any chance at making a name for ourselves in the Social Age, our story must be something so valued that others will be willing to seek it out. We can’t just slap together the same old marketing drivel and expect to make an impact. Famed music critic Bob Lefsetz recently discussed this in one of his weekly newsletters (which I highly recommend subscribing to). He said:   We live in a sell nation. Everybody’s become a brand and…