Story
Content isn’t king, but the conversation is. Stories give us something to share and talk about. Story is the currency of social media.
Why We Must Share
What social currency is and why we share it to create bonds.
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Whose Story Is It?
Social media accounts at work: who should own them, who should own the relationships, who owns the story. Employees need empowerment.
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The Social Media Cocktail Party
Monitoring requires more than tracking keywords, it requires listening to the conversation to find opportunities to add value.
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On With The Show
You are a media company, live and available. But first, you need to develop a clear focus as to who you are and what your story is about.
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Never Ending Story
How to never run out of interesting things to talk about.
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Don't just Tell. Perform!
The performance of your story is as important as the story itself. Show don't tell.
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A Better Story of You
To become a recognized authority, you must adopt professional media habits that demonstrate the story of your expertise.
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Jay Oatway is a former tech-journalist who has become a regional leader in social media reach and influence. He is the author of the forthcoming book, Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader. And with more than 
